Using Your Company Mission To Drive The Product Vision, Interview With Nomin Batsaikhan, CTO Flickonic

Batsaikhan provides advice on how to use your company mission to drive your product vision and development roadmap.



  1. Who you work with is very important, so choose your cofounder(s) wisely.
  2. Define what you’re working towards and ensure you 100% believe in this vision, since startups can become a 24/7 passion project; just wanting to be an entrepreneur isn’t enough because you can easily get discouraged along the way.


  • 00:53 – Can you provide us an overview of Flickonic? Flickonic is an entertainment focused social media. In this age of streaming, it can be a solo activity since it’s difficult to find someone who is watching the same show at the same time, as you. Our goal is to connect viewers with their show community, without the worry about a spoiler, so they can have meaningful discussions.
  • 01:38 – What is a company mission and why is it important? For us, the product we’re building is very personal to us since the idea came from us watching entertainment without knowing who to discuss it with, so we want to use the product ourselves. We want the viewing experience to continue beyond the screen, so you can have 
  • 02:44 – How is a product vision different from a company mission/vision? Our company mission is to bring viewers to their entertainment and their followers, to get value beyond the screen. Our product vision for the app and we see it as the goto platform to connect viewers with their show community; in the future, we might add additional apps that achieve broader company mission.
  • 03:40 – What are some of the benefits of having your product vision? Having a solid product vision really helps you to keep on track, overcome some obstacles along the way (e.g. user testing, pandemic), avoid worrying about the whole idea being derailed during adjustments. The journey matters but having a destination (i.e. product vision) comes first.
  • 05:13 – Do you have a short product vision statement you use with employees, investors, partners, etc.? For employees, we use the same product vision internally and often remind each other; as a startup it’s important for employees to believe in vision and work together towards the same goal. In our pitch deck for investors, we have the vision on the first slide. We also use this in our marketing campaigns and communicate it to our customers. Basically, we try to ensure everyone is on the same page.
  • 07:45 – Did you and your cofounder come up with the company mission and vision? My cofounder & I have known each other for five years and we always knew we wanted to do something together. We’ve always loved entertainment and the idea for Flickonic came during season 8 of Game of Thrones; we both wanted to discuss and find information online but we realized this wasn’t a great solution. 
  • 08:57 – How did this translate into your product roadmap? The basic idea for the app came from wanting a space to communicate with the community in a spoiler-free manner. We started with a MVP by having shows in a chronological manner. We user-tested it and people really liked it; however, we also realized that people wanted to add their own user generated content to it, which is how the idea of a social network came about. We use user feedback to prioritize our roadmap by considering how the experience for our users can be better, what will keep them coming back and how we can differentiate ourselves from our competitors. 
  • 11:06 – How do you handle user requests while staying true to your product vision? Since we’re a small startup, we really like to communicate with our early adopters. We try to understand the reason they requested a feature; it’s our job to provide the value either in the way the user’s ask for it or in a different way, while staying true to our mission.
  • 13:05 – What are your plans for next couple of years? In the next couple of months, we want to relaunch our beta to get some traction, so we can start approaching some investors. 
  • 14:15 – Takeaways (see above)