Sanzeri describes why market timing is critical for startups and how to get it right by talking to potential customers.
London provides advice on how to develop a value proposition by falling in love with your customer’s problems, not your solution.
Jain explains why and how to iteratively and incrementally build products that focus on customer value over viability.
Caporale provides sage advice on how tech startups should acquire their first few customers using a focused approach.
Anthony Kim, a successful serial entrepreneur, provides tips on how to use MVPs to test your marketing hypothesis.
Turning ideas into a scalable startup takes careful research, planning and execution.
Pivots are a common phenomenon in startups that can be made smoother by leveraging qualitative and quantitative best practices