Single Vision Product Building, Interview With James Quigley, CEO GoCanvas

Quigley describes how his startup does focused, customer centric, product development and innovation.



  1. Limit and prioritize objectives each year (e.g. 3-5), put your resources behind them and get everyone focused. Be open to pivoting, if needed.
  2. Deliver an amazing user/customer experience (as your base offering).


  • 01:30 – Overview of GoCanvas (mobile form, workflow)
  • 05:18 – Single product vision, GoCanvas’s “rallying cries” (e.g. improve conversion rates) and limit number of stated prioritized objectives (e.g. 3-5) for X period
  • 12:05 – Number of rallying cries and connecting to annual strategy
  • 16:10 – How GoCanvas innovates: Great user experience and always thinking of customers first; i.e. regularly interviewing customers, telling customer stories at meetings (e.g. link in mobile form for customer reviews). Also, innovation happens in how customers use their platform (as Lego pieces).
  • 24:35 – Takeaways (see above).