Importance of Product Strategy For Startups: Interview With Anirban Chakrabarti, Serial Entrepreneur
  • Post Category:Plan / Product

Anirban Chakrabarti, a tech serial entrepreneur, discusses five key dimensions to a successful product strategy.

PEOPLE

TAKEAWAYS

Five key dimensions to a successful product strategy:

  1. Customer: Deliver value customer is willing to pay for
  2. Competition: Understand what products your competition is building and serving market
  3. Technology: Entrepreneurs should look at disruptive technologies to provide unique solutions
  4. Channels: Align your product to your distribution model (e.g. B2C/ecommerce, B2B/sales)
  5. Exit: Define potential acquirers and why they might be interested in you (ROI)

TIMELINE

  • 00:22 – 00:53 Anil: Anirban’s bio
  • 00:58 – 01:57 Anirban:  Background (born, school)
  • 02:18 – 05:38 Anirban:  Overview of former startup, Nanoscale 
  • 05:50 – 10:45 Anirban:  Definition of product strategy (customer, competition, tech, channel, exit)
  • 10:46 – 11:15 Anil: Discusses his former startup 
  • 11:16 – 12:03 Anirban: Giving structure to lower level decisions (e.g. tech)
  • 12:16 – 12:35 Anil: Similar experience with his former startup
  • 12:38 – 15:29 Anirban: Two stories of painful lessons learned about product misalignment to user experience
  • 15:30 – 16:12 Anil: Similar lessons learned with tech mistakes
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