Anirban Chakrabarti, a tech serial entrepreneur, discusses five key dimensions to a successful product strategy.
PEOPLE
- Guest: Anirban Chakrabarti, Serial Entrepreneur
- Host: Anil Hemrajani, Founder of Startup Sidekick
TAKEAWAYS
Five key dimensions to a successful product strategy:
- Customer: Deliver value customer is willing to pay for
- Competition: Understand what products your competition is building and serving market
- Technology: Entrepreneurs should look at disruptive technologies to provide unique solutions
- Channels: Align your product to your distribution model (e.g. B2C/ecommerce, B2B/sales)
- Exit: Define potential acquirers and why they might be interested in you (ROI)
TIMELINE
- 00:22 Anil: Anirban’s bio
- 00:58 Anirban: Background (born, school)
- 02:18 Anirban: Overview of former startup, Nanoscale
- 05:50 Anirban: Definition of product strategy (customer, competition, tech, channel, exit)
- 10:46 Anil: Discusses his former startup
- 11:16 Anirban: Giving structure to lower level decisions (e.g. tech)
- 12:16 Anil: Similar experience with his former startup
- 12:38 Anirban: Two stories of painful lessons learned about product misalignment to user experience
- 15:30 Anil: Similar lessons learned with tech mistakes
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