framework

A success blueprint for modern tech startups to avoid common pitfalls.

The content on this website uses the below (Startup Sidekick Success) Framework of Categories to represent the lifecycle of a startup (e.g. phases/teams/facets). Each Category contains multiple Tags to represent specific topics/challenges. Use the Tags as a checklist of things you might want to consider for your startup.

Idea

Launch

Market Need (Validated Learning), Target Market, Passion, Research, Prototype, Business Plan…

LAUNCH

Cofounders, Mission, Vision, Values, Company Name, Logo, Website, Legal, Accounting, Incorporation, Cap Table, Seed, Money, Banking, IP, Team, Advisors, Networking, Culture, Workplace, MVP, Lean Startup…

PLANNING

Strategic Planning, Tactical Planning, Business Plan, Product Planning, Distribution Planning, Financial Planning, Organization Planning, Systems Planning, Protection Planning, Business Model, Projections, Budget, Financials, Fundraising, Competitors, OKRs, KPIs, Deck & Pitch, CRM, Systems, Collaboration…

PRODUCT

Vision, Strategy (Goals, UVP, Pricing), Roadmap, Features/MVP (Design Thinking), Backlog, Engineering (Agile), Innovation (Startup Sidekick Innovation Framework), Partners, Community, Services…

MARKETING

Strategy, Tactics, Marketing Calendar, Metrics, Tools, Inbound Marketing, Lead Generation, Collateral, Advertising, Referrals/Affiliate, Online/Offline Channels, Trade Shows

SALES

Strategy, Tactics, Marketing Calendar, Metrics, Tools, Inbound Marketing, Lead Generation, Collateral, Advertising, Referrals/Affiliate, Online/Offline Channels, Trade Shows

OPERATIONS

Systems, Customer, CRM, HR, Policies, Payroll, Benefits, Tasks & Status, Tools, Accounting, Banking, Security, Investors, Cap Table, Dashboards & Reports, Government, Legal, Insurances…

PEOPLE

Culture, Leadership, Employees, Contractors, Board, Advisors, HR, Hiring, Onboarding, Compensation, Employee Handbook, Retention, Career, Professional Development, Remote Work, Work-Life Balance, Productivity, Wellbeing, Team Building, Play, Networking, Departures, Reorganization…

SCALE

Exceptional Quality & Customer Care, Systems, Efficiency , Customer Retention, Virality, Advertising, New Markets, New Products, Upsell, Fundraising, Key Hires, Partnerships, Reorganization, Pivots, Lean Startup…

EXIT

When To Exit, Exit/Scale Options, Finding Buyers, Valuation, Negotiations, Due Diligence, Advisors & Experts, Life After…