Interview With Sam Aparacio: Perfect Your Product Market Fit With The Help Of Customers

Aparacio, a CEO and tech executive, discusses lessons learned from five years of trying to find the ideal product market fit in his now successful startup, Ring.io.

PEOPLE

TAKEAWAYS

  1. Start a company in an industry where you have subject matter (business domain) expertise
  2. You will make mistakes; don’t try to perfect — iterate, improve, fail/succeed fast.
  3. Work closely with customers to test concepts, get feedback and find product market fit.

TIMELINE

  • 01:20 – 02:10 Sam: Background (born, school)
  • 02:15 – 04:55 Sam: How he co-founded Ring.io and what’s unique about it
  • 05:25 – 06:23 Sam: What market need is (problem, solution, buyer)
  • 06:24 – 08:30 Sam: How startups find their market need 
  • 08:31 – 10:33 Sam: How Ring.io found their market need
  • 10:34 – 11:25 Sam: It took five years to find their product market fit
  • 11:26 – 11:50 Anil: Pivot in his former startup
  • 11:51 – 15:05 Sam: Advice/takeaways on defining market need
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